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Website technical audit checklist

Review user experience, conversion, performance, accessibility, and SEO before rebuilding a website.

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01

Task and conversion

  • Can a visitor quickly understand who you serve and the outcome you provide?
  • Is proof close to each claim and is one primary action clear?
  • Test form, WhatsApp, and phone journeys through actual receipt.
02

Technical quality

  • Measure mobile Core Web Vitals and inspect LCP, CLS, and INP.
  • Test 320, 390, 768, and 1440 pixels with keyboard navigation.
  • Review errors, empty states, external links, and security headers.
03

SEO and measurement

  • Align title, description, canonical, hreflang, and sitemap.
  • Validate structured data and indexable content.
  • Define conversion events and a baseline before redesigning.

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